Why Bigger Email Lists Are Better

Watch any episode of the classic television show Antiques Roadshow, and you’ll see the moment when a guest finds out how much their ‘junk’ is worth. You can see them hold the item much more carefully afterward. Your business’ email list is like treasure in your attic waiting to be…

How to Upload a PDF Document to Your Constant Contact Email

“Don’t forget your Swiss Army Knife. Don’t forget your Swiss Army Knife.” That’s a mantra I’ve repeated time and time again, from my youth as a Boy Scout to nearly anything I try to accomplish as a husband and father. This amazing tool has saved me in countess situations by…

A Lesson in Consistent Branding from the New York Yankees

Frank Abagnale Sr.: “You know why the Yankees always win, Frank?” Frank Abagnale, Jr.: “’Cause they have Mickey Mantle?” Frank Abagnale Sr.: “No, it’s ’cause the other teams can’t stop staring at those damn pinstripes.” I always think of this little bit of dialog from the movie Catch Me if…