Choose a Website Design That Works for Your Business

These days, it seems like there are as many website designs as there are businesses. Actually, that would make sense. Businesses are as individual and unique as their owners. And if they’re not, then they don’t stand out amongst the competition. So, how do you make your business website stand out…

How to Measure Social Media Performance

If you’re anything like I used to be, you started your business and immediately jumped on the social media marketing bandwagon — without any idea about what to do, how to do it, or how to tell if it was even working.  When it comes to my business, I always…

The 4 Questions Your Homepage Must Answer

The homepage to your website is the first impression, your first chance to convince potential customers that you can solve their problem. Of course, you want it to look good, but there’s so much more a homepage should do for your business. When that page loads on their screen for…

What is a Landing Page?

The other day, I was talking with a friend about what she needs to do with her website to start getting people to sign up for her emails. I started by asking her if she had a sign-up form and a landing page. She stopped, tilted her head a bit…