Click Segmentation…Breaking It Down

Click……click……clickety…click…click…click. What is Click Segmentation? Click segmentation is a process of having contacts self-segment, based on a link, or links, they click on. Sounds kind of boring, right? Well, I’m not going to lie. It is kind of boring.  But from a marketing point of view, using click segmentation with…

1-2-3 Guide to Announcement Emails

I’ll never forget the first party I ever threw.  Only two people came I was completely deflated.  When I recovered from the blow to my ego, I asked a few people why they didn’t come, and it turned out that they had simply forgotten. So what should I have done…