Organic Vs. Paid Search: What’s the Difference?

My colleague Marian used to own a small IT repair and services business in the Northern Colorado area. When people went searching for IT repairs and related services in the area she served, she wanted her business to show up in those search results. She used a combination of paid…

Why Your Customers Expect You to Have a Website

When people are looking for a product or service, they turn to online search. They may search based on keywords, or they’ll search specifically for your business name. The truth of the matter is, your audience is going to judge you based on the results of that search. They want…

7 Emails Your Restaurant Should Be Sending

“The microwave is dead!” Four horrible words no one wants to hear at 5:30 pm when you have a “hangry” toddler and spouse. All I wanted was to make a quick and easy meal for dinner. It was 30 agonizing minutes to heat up the oven and food to just…

How to Grow Your Online Publication Using Facebook Lead Ads

If you’ve been following the news, you may have heard that many social media channels are changing to be more focused on private communications. Unfortunately, these changes also hinder the organic reach of small businesses and online publications alike. What this really means is that you need to re-focus your…

How to Find Great Marketing Images on a Budget

Pinterest, Instagram, that billboard that caught your attention while driving to work this morning, that email that enticed you to take action – there are thousands of ways potential customers are visually enticed every single day. When you combine great content with relevant images, viewers are more likely to retain…

How to Rally Customers for Small Business Saturday

The holiday shopping season kicks off in a few weeks and I’m sure you’re busy preparing. While the entirety of the season is a big opportunity for your business, it’s important to take time now to promote Small Business Saturday on November 24th, the day dedicated to shopping local. It’s…