The holidays are a busy time for your business.
And with so much to do, you may be wondering how you’re going to keep up with your growing list of marketing responsibilities, while also keeping your business running smoothly.
Here’s how email automation works:
With email automation, you can set up a series of automated emails to automatically send to subscribers when they are added to an email list. For example, you can create an automated email series designed to turn prospects into customers, customers into repeat buyers, and to address frequently asked questions from other groups of contacts such as donors and volunteers.
Best of all, once set up, an automated email series works on autopilot so you can focus on other areas of your business.
Think automation can fit into your holiday marketing plans? Here are three ideas to get started:
1. Welcome new subscribers
Hopefully, you’re collecting new contacts and growing your email list during the holiday season. When someone subscribes to your mailing list, you want to welcome them by first thanking them for subscribing and then providing them with information about who you are and what you do.
Make a good first impression by sending them a welcome email immediately after they subscribe to your mailing list.
Let them know that you will treat their email address with respect and remind them that they can unsubscribe at any time.
2. Give them a gift
Remember, this is a time when your new subscribers are newly engaged with you. Giving away something small may be the first step to developing long-lasting relationships.
Depending on the nature of your business you could offer an introductory discount or coupon, or you might want to provide an informational video or instructional how-to resource. If you offer services or are operating a nonprofit, you could break up these resources into a short educational series.
Treat each email as an installment in the series so that your new subscribers can get comfortable with your material and become more accustomed to your services and expertise. This type of approach is slow and steady and works to familiarize your new subscribers with your brand.
The key here is to offer something valuable and memorable during the holiday season to keep your business fresh in their minds and bring them back in the New Year.
3. Send thanks to your loyal subscribers
While much of your effort during the holidays will be to attract new customers, don’t forget about the people who know and support your business already.
Use list segmentation to take your most active, engaged contacts that open your emails often and create a special holiday promotion contact list to add them to. These contacts can stay in their existing lists as well, but by assigning them to a holiday promotion list, you can create an automated email series for just your most loyal customers.
Come up with a few VIP discounts to send them then create automated email series for different offerings, and space the offers out over the course of the holiday season.
For example, schedule one ‘preview’ email to send a few days before Thanksgiving briefly detailing your forthcoming offers or donation requests. Tell them to ‘watch their inbox’ for more to come, and follow up with two or three timely messages between then and the end of the year.
Create your first automated email series today.
There you have it — three ways to use email automation this holiday season to close out the end of the year with a bang, and drive business into the New Year.