I enjoy talking with Constant Contact’s small business marketing experts (a.k.a. “Solution Providers”) because they’re always willing to share their unique perspective as small business operators who help other small business operators. I also enjoy their infectious energy, which was on full display at the recent OneCon event in San Francisco!

I was thrilled to have the opportunity to chat with two Solution Providers who were each recognized for their achievements as Constant Contact partners at the event. I took the opportunity to ask them what their single best piece of advice is for small business marketers.

Here’s what they shared:

Maureen Dudley, Constant Contact’s West Coast Solution Provider of the Year and owner of marketing firm Dudley and Nunez Communications:

“I encourage my clients, and all small business owners, to take advantage of the many free resources available to help you grow your business. From mentoring provided by SCORE, to local Small Business Development Centers (SBDCs), there are many organizations out there whose mission it is to help small businesses flourish. I work with many of my clients using Constant Contact tools, and I always advise them to take advantage of the amazing free resources offered, like the live customer support, the local learning seminars, and online webinars. I believe these resources are the reason Constant Contact users get better open rates and have stronger customer engagement.”

Tracy Petrucci of Tracy Petrucci Marketing and Constant Contact’s Rookie Solution Provider of the Year:

“I help small business owners market themselves through email and social media campaigns, as well as blogging, and I always counsel people to make sure they are being authentic in their actions. Building genuine trust with your customers and clients is number one in my book, and leads to long-lasting relationships.

Another aspect of being true to yourself is to evaluate and identify your strengths and weaknesses. Then you can consider seeking outside expertise to support your weaker areas and focus on your areas of strength, which can be a very liberating experience.”

I think both pieces of advice make a lot of sense — and I’d love to also hear from you. What’s your single best piece of advice for small business marketers?