Nobody likes missing out on something big.

But if you haven’t started planning your holiday promotions, you’re already late to the party.

And with holiday retail sales reaching over $730.2 billion in 2019, your business cannot afford to be shortchanged this holiday season.

If you’ve been sitting on the sidelines, it’s time to step up with confidence.

Create an irresistible holiday promotion and get the word out with a professional holiday email template.

Try out Constant Contact’s holiday email templates for free! Sign up for a free 60-day trial.

Need some inspiration for your holiday promotion? Here are five ideas that successful small business owners have implemented themselves:

1. Early bird offer

This 3 Kittens Needle Arts Small Business Saturday email campaign encouraged customers to come out and shop with them by thanking them for their patronage. In addition to serving tea and treats, the yarn store held a special poinsettia giveaway for the first 25 customers who spent $50 or more.

Holiday promotion email example

2. Holiday gift guide

Help your customers find the perfect gift with a holiday gift guide. Include a variety of ideas for different family members and price points.

Fashion retailer, No Rest for Bridget, included a variety of gift ideas in their holiday email — from jackets to shoes to jewelry.


3. Gift card bonus

Entice customers to buy gift cards from your business by offering a special bonus.

Prezo Grille & Bar rewarded customers who bought gift cards by offering a bonus $25 for every $100 spent. This provided the perfect win-win for shoppers who wanted to give and receive!

holiday-email-idea-gift-cards buy one get a bonus

4. Free shipping

Drive orders on by offering free shipping.

You can even set a specific price point, like William Roam, to tempt shoppers into adding an extra item or two to their cart.


5. Photo contest

Have some fun with your customers this season by running a holiday photo contest, like Tasty Burger.

They created a special “12 Days of Ugly Sweaters” contest to inspire customers to show off their holiday fashion and enter to win a $150 gift card.

You have all the ideas you need for a great holiday promotion.   

Now, all you need is to put your ideas into action.

Sign up for a free Constant Contact trial today to choose the perfect template and customize it for your business. Already have an account? Log in to put it to work!