Nobody likes missing out on something big.
But if you haven’t started planning your holiday promotions, you’re already late to the party.
And with holiday retail sales expected to increase by 3.6 percent in 2016 — to the tune of $655.8 billion — your business cannot afford to be shortchanged this holiday season.
If you’ve been sitting on the sidelines, it’s time to step up with confidence.
Create an irresistible holiday promotion and get the word out with a professional holiday email template.
Try out Constant Contact’s holiday email templates for free! Sign up for a free 60-day trial.
Need some inspiration for your holiday promotion? Here are five ideas from successful small business owners:
1. Early bird offer
3 Kittens Needle Arts encourages customers to come out and shop with them on Small Business Saturday. In addition to serving tea and treats, the yarn store holds a special poinsettia giveaway for the first 25 customers who spend $50 or more.
2. Holiday gift guide
Help your customers find the perfect gift with a holiday gift guide. Include a variety of ideas for different family members and price points.
Fashion retailer, No Rest for Bridget, includes a variety of gift ideas in their holiday email — from jackets to shoes to jewelry.
3. Gift card bonus
Entice customers to buy gift cards from your business by offering a special bonus.
Prezo Grille & Bar rewards customers who buy gift cards by offering a bonus $25 for every $100 spent. This provides the perfect win-win for shoppers who want to give and receive!
4. Free shipping
Drive orders on big shopping days like Black Friday and Cyber Monday by offering free shipping.
You can even set a specific price point, like William Roam, to tempt shoppers into adding an extra item or two to their cart.
5. Photo contest
Have some fun with your customers this season by running a holiday photo contest, like Tasty Burger.
They created a special “12 Days of Ugly Sweaters” contest to inspire customers to show off their holiday fashion and enter to win a $150 gift card.
You have all the ideas you need for a great holiday promotion.
Now, all you need is to put your ideas into action.
Sign up for a free Constant Contact trial today to choose the perfect template and customize it for your business.
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