I can’t begin to count the number of studies I’ve read that claim they know the best time to post on Facebook.
While most of these studies conflict with one another, they also consistently conflict with my own analysis.
This may not be what you want to hear, but the best time to post depends on your business and your audience.
With a little extra effort and creative thinking, you can determine the best time for you by focusing on your audience.
Research shows that a Facebook post receives half of its reach within 30 minutes. Consequently, you should try to determine when your fans are on Facebook and aim to schedule your posts around that time.
Step 1: Determine who your audience is
Look at your Facebook demographics within your Facebook Insights.
Your Facebook audience may be different than you think. You can review the age range and gender breakdown by opening your Facebook Insights and visiting the “People” tab.
If you have multiple locations or a large customer base, you will want to review the location of your audience as they may be spread across various time zones.
Step: 2: Think about what their day looks like
Now that you know the demographic of your audience, think about their day — is your typical fan a mom? A student? Likely to work at 9-5 job? All of these factors can help determine the best time to post on your page.
You can also look at the “Posts” tab to see when most of your audience is online.
Step 3: Apply what you know
Use the information you now have about your audience to post effectively. The hard part is to find the sweet spot in posting when your audience is online and when other businesses are posting less frequently.
You can see if you’re on the right track by experimenting with different times and then checking to see how much engagement each post received. This can be found in the “Posts” tab:
Share content that’s in the moment
Sometimes the most important thing you can do to reach your audience is to share extremely timely content. For example, you can give your fans a look behind the scenes of your business by sharing photos of your staff decorating your store for the holidays.
Better yet, take a short 5-minute Facebook Live video and interview your staff about their favorite holiday tradition. Live video performs especially well because Facebook prioritizes this timely content in the newsfeed.
Tip: Brand new to Facebook Live? Here are 10 Lessons We Learned During Our First Facebook Live.
The bottom line?
No matter when you post on Facebook, the truth is that an algorithm controls when your content gets seen. That doesn’t mean Facebook isn’t a worthwhile tool for your business, but you should look for ways to connect with your fans on other social media platforms, as well as through your email list.
Email marketing allows you to reach your audience directly, in a place they visit every day: the inbox.
Start encouraging your Facebook fans to join your mailing list by sharing your latest email newsletter, along with a signup link. You can even add a Join My Mailing List Facebook App to your Facebook Page.
Brand new to email marketing? Try it out for free for 60 days. Sign up for a Constant Contact trial here.