It’s no secret that the publishing industry has changed tremendously over the last couple decades.
The difference between a successful publishing company and an out-of-business publishing company comes down to its ability to adapt to this massive shift.
At least that’s the way Lee Klancher, founder of Octane Press, sees it.
“I’ve been involved in the book publishing industry for a long time, and have experienced the tremendous change that has taken place firsthand,” explains Lee Klancher, founder of Octane Press.
Luckily for his business, Lee has been able to adapt to the changing climate and stay relevant with effective book marketing strategies.
“We wanted to create a model that would allow us to communicate with our direct audience, but also have an efficient way to notify our vendors when we have new books coming out,” Lee explains. “Email marketing has been tremendously effective for both.”
Lee uses email marketing to reach his audience quickly and cheaply and promote new books and events.
Like Lee, many authors and publishers have found that email marketing offers remarkable opportunities when it comes to reaching their audience and promoting their books.
Tip: Want to try email marketing out for free? Test drive a Constant Contact account free for 60 days.
Here’s an example of a Cyber Monday email Octane Press sent to their subscribers to drive holiday sales:
How can email marketing transform your book marketing results?
Whether you’re looking to promote your work, share commentary, or promote an upcoming event, email marketing can help.
Check out the infographic below for advice and visit our Email Marketing for Publishing page for even more tips and ideas.
Put these tips to work! Log in to your Constant Contact account.
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