Editor’s Note: This summer, we are partnering with Susan Solovic, THE Small Business Expert, to share actionable tips to help you market your small business on a budget. This is the eighth of a series of videos with Susan Solovic.

It is a lot less expensive to keep a customer than it is to get a new one.

That’s why establishing strong relationships with your customer base is crucial.

One of the ways you can do that is by launching an email campaign.

Make your communications informative and helpful — something your customers will look forward to receiving. 

Social media campaigns are another way to keep the communication channel open. 

Watch this week’s Market Your Business on a Shoestring Budget video for advice on how to build long lasting customer relationships to grow your business. 

Can’t see the video? View it here. 

For more inexpensive marketing tips watch the full Market Your Business on a Shoestring Budget video series on the Constant Contact YouTube Channel.