Constant Contact is here to help small businesses and nonprofits prepare for the implementation of Canada’s newest Anti-Spam Law (CASL), teach them how to comply with the law, and guide them through the process (although we cannot provide legal advice). Below are a few resources to help you better understand and comply with the 2014 CASL requirements.
What is CASL?
The Canadian Anti-Spam Legislation (CASL) went into effect on July 1, 2014. You may be wondering: What is CASL? What does CASL require from businesses? What will businesses need to do to be CASL compliant? Watch this short video to find out.
Three Steps to CASL Compliance
If you have an email address in your email marketing campaign that you suspect belongs to a Canadian, or if anyone opens your email in Canada, CASL is applicable even if your business is based in the U.S. Use this checklist as a guide to understanding Canada’s 2014 Anti-Spam law and what you need to do to be compliant. Download
Guide to Permission-Based Email Marketing
Permission-based email marketing is the best route to developing long-lasting customer relationships that can drive repeat sales and valuable word-of-mouth for your business. Download
Tools & Templates
CASL “Confirm Subscription” Template
We’ve created a fully-editable email template that you can customize and send to your email contacts. It’s a fast, easy way for you to gain express consent. Please note: you will need to log into your account to access this template. Get template
Document Consent Using Constant Contact
When you export your contacts to a .csv file you will be able to view permission status, email status, and date of confirmed opt-in allowing you to track express vs. implied consent within Constant Contact. View steps to document consent
Website Sign-up Forms
The website sign-up form, update profile form, and all Constant Contact products where contacts can subscribe to receive your emails will track your contacts as express consent. View signup form
How Constant Contact is Preparing for CASL
The Canadian Anti-Spam Legislation (CASL) will be enforced starting on July 1, 2014 and is applicable to anyone who makes use of commercial electronic messages. This means if you have an email address in your email marketing campaign that you suspect belongs to a Canadian, or if anyone opens your email in Canada, this law is applicable even if the business is based in the U.S. or any other country outside of Canada. Read now | Find related blog posts
Opt-in Canada (Canadian Anti-Spam Legislation): How to Make it Work for Your Business
Learn all about the law and its implications for you as a small business or nonprofit organization. Lisa Kember, our Eastern Canada Regional Development Director hosted a discussion with special guest Shaun Brown, a Canadian lawyer and expert on CASL. Shaun speaks and writes regularly about CASL regulations and he has recently published a book entitled A Complete Guide to e-Marketing under Canada’s Anti-Spam Legislation. Watch now
Get CASL-Compliant with Constant Contact
Have you ever wondered why it’s so important to think about building your list of contacts? Do you have questions about how to go about building your email lists — collecting names from new contacts, customers or other audiences? Are you unsure how the answers to those questions fit with the new Canadian Anti-Spam Laws? Join us for this webinar in which we’ll explore the answers to these questions with our Regional Development Director, Lisa Kember. Watch now
Classes & Training Online and in Your Neighborhood
Connect with experts in a local class, seminar or online webinar to learn more about CASL. Find events
Frequently Asked Questions
We’ve got the answers to your CASL questions. In our FAQs you will find info on how to use our email product to gain express consent, sample text for your own CASL emails and the link you need to include in those emails, and more.
Still Have Questions About CASL?
Call our specialists to review CASL and ensure you’re in compliance: 866-433-8499, or visit the official CASL website.
Need a CASL Expert to Speak at Your Event?
If your organization would like to interview a Constant Contact expert on Canadian Anti-Spam Laws or have someone speak on the topic at your event, please contact our Public Relations department for more information.
NOTE: The information included on this page is meant to guide you through the process of understanding the Canadian Anti-Spam Law and is not a substitute for legal advice. More information can be found on the CASL website.