The Canadian Anti-Spam Legislation (CASL): A Year in Review

This month marks the one year anniversary of the Canadian Anti-Spam Legislation (CASL), which went into effect on July 1, 2014.

CASL is meant to protect electronic commerce in Canada by deterring damaging and deceptive forms of spam, such as: identity theft, phishing, and spyware.

When it comes to email marketing, CASL requires all businesses and organizations that send commercial emails to Canadians, to obtain and document consent.

The new legislation has resulted in a lot of changes for businesses marketing in Canada, but one thing has remained consistent — Canadian business owners still see the value of email marketing in a post-CASL world.

Earlier this year, Constant Contact surveyed  Canadian consumers and small business owners to see how CASL has impacted their perception of email marketing.

We found that an overwhelming majority of business owners (70 percent) have continued to use email marketing as they had always done, 9 percent have increased their efforts, and 6 percent have started using email marketing for the first time.

This is good news considering that when asked how consumers like to stay in touch with their favorite businesses: 68 prefer email compared to just 12 percent who prefer staying in touch via telephone, 8 percent via direct mail, 7 percent via in person conversations, and 5 percent via social media.

Since CASL passed in 2014, we’ve been working to provide our small business and nonprofit customers with the tools and training they need to stay CASL compliant.

We’ve also been keeping up with the latest CASL news, and speaking to Canadian business owners about how CASL has impacted their small business.

To celebrate the one year anniversary of CASL, we compiled some of our favorite resources to help you stay compliant and up-to-date with all things CASL.

You can find all of our latest CASL resources below, and if you have questions about CASL we’d love to hear from you. Post them in the comments below.

Expert interviews

[Q&A] Small Business Marketing Advice from a Lifelong Entrepreneur

Entrepreneur Marc Gordon, offers marketing advice for other business owners and shares his perspective on the importance of permission in a post-CASL world.

Read the full post here.

[Q&A] How to Use Social Media and Email Marketing to Strengthen Your Business

Canadian social media expert, Rebecca Coleman, shares her advice for integrating email marketing and social media, while staying in-line with CASL.

Read the full interview.

[Podcast] Small Business Month Canada: Tips from the Experts

Lisa Kember, Constant Contact’s regional development director for Canada East, and Guy Steeves, Constant Contact’s regional development director for Canada West, discuss the benefits of permission-based email marketing and share their thoughts on the impact of CASL.

Listen to the podcast now.

CASL in the news

The CASL Checkup: How Canadian Consumers and SMBs View Email

Get a deeper look at Constant Contact’s CASL survey results, and find out what you can learn from the data in this article from Direct Marketing News.

Read the full article.

3 tips to avoid being the next company fined under CASL

Learn how to avoid CASL-related fines with these tips from Lisa Kember, Constant Contact’s regional development director for Canada East, in this article from itbusiness.ca.

Read the tips.

CASL – It’s in the details

Guy Steeves, Constant Contact’s regional development director for Canada West, clears up some CASL misconceptions and offers his tips for how to keep your email readers engaged.

Read the full article on SocialMediaCamp.ca.

Why you should love email marketing more than ever

Ron Cates, Constant Contact’s Director of Digital Marketing Education, explains why the crackdown on spam, through legislations like CASL, is good news for businesses that do email marketing the right way.

Read the full article on The Business Journals.

Advice from successful business owners

How to Use Email Marketing to Build Brand Awareness

Learn how Constant Contact customer, Davidson & Company, LLP, has stayed compliant with CASL and continued to grow their brand with email marketing.

Read their story here.

5 Steps to Grow an Email Audience that Looks Forward to Hearing from You

Find out how Edmonton nonprofit, The Local Good, has used Constant Contact’s email sign-up tools to build their email list while staying CASL-complaint.

Find out how they did it.

4 Email Marketing Tips from Successful Canadian Business Owners

Find out how these four small businesses have used email marketing to reach new customers and drive business results.

Read their stories here.

Additional CASL resources

[Product Update] How Constant Contact is Preparing for CASL

Learn more about the tools Constant Contact offers to help you obtain and document consent.

Find out about the tools.

[Recorded Webinar] Get CASL-Compliant with Constant Contact

This on-demand webinar reviews the core components of the legislation and provides you with some simple guidance on what you can do today to ensure your business and your marketing efforts adhere to the CASL guidelines.

Watch the webinar.

[Worksheet] 3 Steps to CASL Compliance

Use this checklist to make sure your business is compliant with CASL.

Get the checklist.

Answers to 10 Frequently Asked CASL Questions

Get all of your CASL questions answered in this wrap up of frequently asked questions.

See the answers.

Have additional questions about how CASL impacts your small business? Share your questions in the comments below.

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