How to Use Automation to Make Emails More Relevant

When running a business, having a solid email marketing strategy in place is everything.  It’s one tool that isn’t going anywhere and is increasing in its usage year after year.  Statista reports that in 2019, there are more than 293 billion emails that are sent and received every day.  However,…

Data Collection For Email Segmentation

Do you ever open your inbox and spend the next 30 minutes unsubscribing and deleting marketing emails that are either of no interest or clearly aren’t relevant to you? I know I have.  Email marketing is one of the most powerful tools for increasing brand awareness, getting more sales, and…

New to Drip Campaigns? 5 Proven Tips You Need to Know

Drip campaigns are an excellent way to send specific information and special offers to targeted users without needing to monitor those communications 24/7. An email drip campaign is a series of automated email campaigns that are sent in a specific order when triggered by a specific user action as they…

Why Automation is Simpler Than You Think

Automation can seem like it’s just for huge companies or requires development skills to get started. However, it’s simpler than you think to automate your processes and radically reduce your admin workload.  As a small business, automation can be your key to working less and selling more. But what does…

The Best Email Automation Tools

Email marketing isn’t just writing an email and hitting send. All that effort rewards you with a boost in sales and the benefits of staying in touch with your customers, but the real good news? Email marketing gets easier with automation. Email marketing automation allows you to automatically send the…

10 Best Email Drip Campaign Examples

Whether you’ve been using email marketing automation for years, or have just started to dip your toes in, you’ve probably come across the concept of “drip campaigns”. An email drip campaign is a series of automated triggered emails that are sent in a specific order after a specific user action…