How to Design a Logo

When you see the famous golden arches from the freeway, you suddenly crave salty french fries. You know that an apple with a bite in it is a symbol of modernity and technology. And of course, someone rocking the famous swoosh means they’re either coming from (or going to) the…

Why You Need to Create a Brand Identity Survey

Are you confident that your brand says what you think it does? If not, it’s time to conduct a brand identity survey. My entire life, my mom has always told me, “Don’t judge a book by its cover.” But in today’s skim-and-go atmosphere, that’s exactly what people do — and…

How to Brand Your Brand New Business

Building a brand is one of the most exciting, difficult and rewarding experiences for a business owner. Everything is new, the possibilities are endless and the benefits can be monumental, but it takes a serious amount of patience to be done correctly. If a business truly succeeds, they’ll see a…