How Small Business Owners Can Integrate Social Media Marketing and Email Marketing to Generate Better Results

Have you ever thought about combining your social media marketing strategy with email marketing? After all, social media marketing is excellent for widening reach, and email marketing is an equally awesome tool to convert those people you’ve reached from being leads to becoming actual customers. So if you merge the…

Is It Time to Rebrand Your Business?

There may be a thousand ways that you found your way to this article, but the truth of the matter is, something has you wondering if you need to rebrand your business or just revamp your online presence based on the brand you have. Did you notice that Constant Contact…

How to Design a Logo

When you see the famous golden arches from the freeway, you suddenly crave salty french fries. You know that an apple with a bite in it is a symbol of modernity and technology. And of course, someone rocking the famous swoosh means they’re either coming from (or going to) the…

Why You Need to Create a Brand Identity Survey

Are you confident that your brand says what you think it does? If not, it’s time to conduct a brand identity survey. My entire life, my mom has always told me, “Don’t judge a book by its cover.” But in today’s skim-and-go atmosphere, that’s exactly what people do — and…

How to Brand Your Brand New Business

Building a brand is one of the most exciting, difficult and rewarding experiences for a business owner. Everything is new, the possibilities are endless and the benefits can be monumental, but it takes a serious amount of patience to be done correctly. If a business truly succeeds, they’ll see a…