How to Keep Marketing Content Secure

Marketing content is a favorite target of hackers since it generally exists across a variety of different systems, and is public-facing. In addition, the data that exists in your online marketing platform is very valuable, whether it’s the personal information of your customers or marketing materials that represent a serious…

What Are Content Blocks and How Do I Use Them?

You’ve sat down at your computer, opened your email marketing tool, and… You don’t know what to do next. Don’t worry, you’re not alone. Even when you find the time to work on your marketing, the thought of getting started can be daunting enough to make you say, “I’ll just…

How Long Should a Marketing Email Be?

Here’s a marketing email a colleague received last week. Have you ever gotten an email like this before? How far did you read before you stopped? I didn’t manage to get very far. There was so much text, and I knew that I didn’t have that much time to read,…