How to Rally Customers for Small Business Saturday

The holiday shopping season kicks off in a few weeks and I’m sure you’re busy preparing. While the entirety of the season is a big opportunity for your business, it’s important to take time now to promote Small Business Saturday on November 24th, the day dedicated to shopping local. It’s…

How to Personalize Emails Based On What You Know

Think of your favorite customer. With every visit your knowledge of this customer grows and grows. The first time they shopped at your business you discovered what products they like; the next time it was the name of their dog. Now, you know what they do for a living, how…