What is a Landing Page?

The other day, I was talking with a friend about what she needs to do with her website to start getting people to sign up for her emails. I started by asking her if she had a sign-up form and a landing page. She stopped, tilted her head a bit…

How to Create a Google My Business Profile

Imagine: You have been working all day without a break. You finally get off work and realize that you’re so hungry, you’re angry; it’s called hangry. Those hangry rumblings make you want to find the nearest restaurant, so you can fill yourself up. Where do you turn? Most likely you’ll…

How to Rally Customers for Small Business Saturday

The holiday shopping season kicks off in a few weeks and I’m sure you’re busy preparing. While the entirety of the season is a big opportunity for your business, it’s important to take time now to promote Small Business Saturday on November 30th, the day dedicated to shopping local. It’s…