How to Rally Customers for Small Business Saturday

The holiday shopping season kicks off in a few weeks and I’m sure you’re busy preparing. While the entirety of the season is a big opportunity for your business, it’s important to take time now to promote Small Business Saturday on November 24th, the day dedicated to shopping local. It’s…

How to Personalize Emails Based On What You Know

Think of your favorite customer. With every visit your knowledge of this customer grows and grows. The first time they shopped at your business you discovered what products they like; the next time it was the name of their dog. Now, you know what they do for a living, how…

How to Send Targeted, Personalized Emails with Two Simple Tools

Brands are trying to communicate with consumers 24/7. Whether they’re browsing their favorite social media sites, shopping online, or looking through their inbox, they may see upwards of 10,000 brand messages a day! The messages that work best are personalized on some level. Personalization can help your business stand out…