What is a Landing Page?

The other day, I was talking with a friend about what she needs to do with her website to start getting people to sign up for her emails. I started by asking her if she had a sign-up form and a landing page. She stopped, tilted her head a bit…

How One Law Firm Uses Constant Contact to Build Client Relationships

Building client relationships is one of the most important things you can do in the legal services industry. This is something Carrie Bonnet, marketing director at Rains Lucia Stern, PC, knows well. “We’re not focused on advertising; we’re focused on building relationships,” Carrie explains. Since 2010, Rains Lucia Stern, PC has…

5 Nonprofits with Consistently Great Branding

At StayClassy, we partner with nonprofit organizations to help them reach their fundraising goals, most notably with custom, branded donation pages. Branding is an important part of all kinds of marketing practices. Whether it’s in emails, on social media, or on a website, having a consistent brand helps nonprofits gain…