What Are Content Blocks and How Do I Use Them?

You’ve sat down at your computer, opened your email marketing tool, and… You don’t know what to do next. Don’t worry, you’re not alone. Even when you find the time to work on your marketing, the thought of getting started can be daunting enough to make you say, “I’ll just…

Fitness Industry Imagery Trends for 2019

It’s 2019, and you know what that means: New Year’s resolutions. The leading resolution? Getting fit. January is a great time of year for fitness professionals and facilities to build their businesses. But did you know a whopping 80% of New Year’s resolutions are given up by February of that…

How Color Can Stir Emotion in Your Nonprofit Emails

Color shapes the way we look at the world, and whether you know it or not, color influences the actions you take and the products you buy on a daily basis. Your nonprofit organization can harness the power of basic color theory to drive your volunteers and donors to action.…

How to Rock a Tired Email Design

Tired of sending the same old email design? You want to mix things up. But kicking out the jams risks confusing your email contacts when they just recognize your brand. Instead, follow the beat of the hottest rock acts to keep your email design fresh while retaining your brand essence.…