What is a Landing Page?

The other day, I was talking with a friend about what she needs to do with her website to start getting people to sign up for her emails. I started by asking her if she had a sign-up form and a landing page. She stopped, tilted her head a bit…

How to Rally Customers for Small Business Saturday

The holiday shopping season kicks off in a few weeks and I’m sure you’re busy preparing. While the entirety of the season is a big opportunity for your business, it’s important to take time now to promote Small Business Saturday on November 30th, the day dedicated to shopping local. It’s…

4 Nonprofit Emails that Look Awesome on Mobile

With around half of all emails being opened on a mobile device, nonprofits should be thinking differently about the way they approach their email marketing. The inbox has changed, along with the way potential donors, supporters, and volunteers read and interact with your emails. Failing to make the change to a more…

How to Personalize Emails Based On What You Know

Think of your favorite customer. With every visit your knowledge of this customer grows and grows. The first time they shopped at your business you discovered what products they like; the next time it was the name of their dog. Now, you know what they do for a living, how…