How Story Connects Customers to Your Business

This weekend I visited my friend Greg who owns a tackle shop, where fishermen go to gear up on lures and flies. I perused his shelves while he told me about his recent late night marketing research binge. He learned that telling stories can help pull in customers through the…

How to Use Email to Create Customer Loyalty

Most business owners understand the importance of customer loyalty. Customer loyalty means that people who buy from you will keep coming back, choose you over the competition, and spread the word on the benefits of being your customer. Once you have loyal customers, the hard part is over – but…

Why You Should Spend More Time Nurturing Customer Loyalty

The best way to attract new customers is not by focusing on them, but instead turning towards your current customers. It sounds backwards, but happy customers are not only much more likely to buy more products from you because they were happy with their last purchase, they’re also more likely…