New to Drip Campaigns? 5 Proven Tips You Need to Know

Drip campaigns are an excellent way to send specific information and special offers to targeted users without needing to monitor those communications 24/7. An email drip campaign is a series of automated email campaigns that are sent in a specific order when triggered by a specific user action as they…

How Long Should a Marketing Email Be?

That’s a marketing email a colleague received last week. Have you ever gotten an email like this before? How far did you read before you stopped? I didn’t manage to get very far. There was so much text, and I knew that I didn’t have that much time to read,…

Logo Design Tips to Create a Strong Brand Identity

Brands have personalities just like people. The way a brand presents itself across all channels  — website, email, ads, social media, direct mail, physical signage, etc. — influences customer perception of the business. Your logo is an essential part of communicating your brand’s personality as it is the face of…

June 2019 Marketing and Holiday Planning

Summer is here, which means longer days and more shopping hours. Do you have a plan to start the season off strong? Whatever your goals are for June, these tips are sure to help your business shine! If you’re looking for email ideas for June the June 2019 Holiday Planning…

What is Email Segmentation?

“Get 50% off on Fish Food.” If you own fish, that message in your inbox will be a pleasant surprise. But if you don’t, you’re most likely to delete that email before you even open it. What happened there? You know the business, but you own a dog, why are…

Why Automation is Simpler Than You Think

Automation can seem like it’s just for huge companies or requires development skills to get started. However, it’s simpler than you think to automate your processes and radically reduce your admin workload.  As a small business, automation can be your key to working less and selling more. But what does…

How to Write a Promotional Email

When it comes to writing promotional emails, there’s a fine line between being pushy and annoying, and being convincing and valuable. No one likes pushy, annoying emails. Email marketing allows you to send out promotional emails regularly to boost your sales, drive more traffic to your website, and increase brand…

May 2019 Marketing and Holiday Planning

April showers are coming to an end, and now is the time for your business to bloom. Whether you want to grow your list, your sales, or your visibility in the community, the content below can help you plant the seed for a great month in May! If you’re looking…

How to Write a Newsletter Email

Despite the popularity of social media networks like Facebook and Twitter, an email newsletter is still one of the most effective marketing tools available to small businesses today. Newsletters are an easy and extremely cost-effective way to keep in touch with your clients and potential customers. Newsletter emails are sent…