What Are Content Blocks and How Do I Use Them?

You’ve sat down at your computer, opened your email marketing tool, and… You don’t know what to do next. Don’t worry, you’re not alone. Even when you find the time to work on your marketing, the thought of getting started can be daunting enough to make you say, “I’ll just…

Click Segmentation…Breaking It Down

Click……click……clickety…click…click…click. What is Click Segmentation? Click segmentation is a process of having contacts self-segment, based on a link, or links, they click on. Sounds kind of boring, right? Well, I’m not going to lie. It is kind of boring.  But from a marketing point of view, using click segmentation with…

How to Write a Thank-You Email

Thank you.  Two simple words that have the power to foster better relationships, and build communication.  As a business owner, you probably owe a lot of thanks — especially to your customers. It’s your customers that help you grow, improve, and achieve success. Saying ‘Thank you’, to your customers for…

1-2-3 Guide to Announcement Emails

I’ll never forget the first party I ever threw.  Only two people came. I was completely deflated.  When I recovered from the blow to my ego, I asked a few people why they didn’t come, and it turned out that they had simply forgotten. So what should I have done…

[Infographic] August 2019 Marketing and Holiday Planning

If you’re looking to end the summer season with a bang, here are some ideas to make your business a hot spot in August. Still not using email to market your business? Give Constant Contact a try for FREE! Still not using email to market your business? Give Constant Contact a try…

8 Best Practices for Email List Segmentation

No one likes getting irrelevant emails in their inbox. If a message isn’t a good fit for your recipient, they are more likely than ever to leave it unopened, unclicked—or worse, marked as spam. List segmentation is a powerful tool for staying relevant and increasing email opens, clicks, and conversions.…