How to Use Automation to Make Emails More Relevant

When running a business, having a solid email marketing strategy in place is everything.  It’s one tool that isn’t going anywhere and is increasing in its usage year after year.  Statista reports that in 2019, there are more than 293 billion emails that are sent and received every day.  However,…

[Guide] Drive eCommerce Sales Through Email Marketing

Learn how email marketing drives sales for your eCommerce store. Small business owners running an online store are always faced with the challenge of reaching out to existing and potential buyers to drive more sales. Just because people are visiting your site, it’s no guarantee that they’re going to buy…

Data Collection For Email Segmentation

Do you ever open your inbox and spend the next 30 minutes unsubscribing and deleting marketing emails that are either of no interest or clearly aren’t relevant to you? I know I have.  Email marketing is one of the most powerful tools for increasing brand awareness, getting more sales, and…

How to Use Impactful Images in Your Email Marketing

Images in email marketing are like butter to popcorn. The right images convey the right message, grab one’s attention, and make people take the desired action. Email marketing is an effective way to reach out to your customers – existing and potential – and engage with them. Whether you’re a…

What Are Content Blocks and How Do I Use Them?

You’ve sat down at your computer, opened your email marketing tool, and… You don’t know what to do next. Don’t worry, you’re not alone. Even when you find the time to work on your marketing, the thought of getting started can be daunting enough to make you say, “I’ll just…