Why You Should Spend More Time Nurturing Customer Loyalty

The best way to attract new customers is not by focusing on them, but instead turning towards your current customers. It sounds backwards, but happy customers are not only much more likely to buy more products from you because they were happy with their last purchase, they’re also more likely…

Why Bigger Email Lists Are Better

Watch any episode of the classic television show Antiques Roadshow, and you’ll see the moment when a guest finds out how much their ‘junk’ is worth. You can see them hold the item much more carefully afterward. Your business’ email list is like treasure in your attic waiting to be…