What to Write In Your Nonprofit Email Each Month

It always helps to have a guiding principle in your email, and your nonprofit’s cause can serve as a homing beacon for all of your messaging. If you can clearly and sharply explain what your organization is trying to achieve, then your email is likely to be successful. To design…

How Story Connects Customers to Your Business

This weekend I visited my friend Greg who owns a tackle shop, where fishermen go to gear up on lures and flies. I perused his shelves while he told me about his recent late night marketing research binge. He learned that telling stories can help pull in customers through the…

How to Rock a Tired Email Design

Tired of sending the same old email design? You want to mix things up. But kicking out the jams risks confusing your email contacts when they just recognize your brand. Instead, follow the beat of the hottest rock acts to keep your email design fresh while retaining your brand essence.…

[Template] How to Create a Successful Email Marketing Plan in Minutes

Let’s be perfectly honest. You know that consistency is an important part of successful email marketing. Every year, you promise this will be the year you create (and stick to) an email marketing plan. And every year, something comes up and your plan falls by the wayside. But what if you…