How to Use Automation to Make Emails More Relevant

When running a business, having a solid email marketing strategy in place is everything.  It’s one tool that isn’t going anywhere and is increasing in its usage year after year.  Statista reports that in 2019, there are more than 293 billion emails that are sent and received every day.  However,…

Data Collection For Email Segmentation

Do you ever open your inbox and spend the next 30 minutes unsubscribing and deleting marketing emails that are either of no interest or clearly aren’t relevant to you? I know I have.  Email marketing is one of the most powerful tools for increasing brand awareness, getting more sales, and…

8 Best Practices for Email List Segmentation

No one likes getting irrelevant emails in their inbox. If a message isn’t a good fit for your recipient, they are more likely than ever to leave it unopened, unclicked—or worse, marked as spam. List segmentation is a powerful tool for staying relevant and increasing email opens, clicks, and conversions.…

What is Email Segmentation?

“Get 50% off on Fish Food.” If you own fish, that message in your inbox will be a pleasant surprise. But if you don’t, you’re most likely to delete that email before you even open it. What happened there? You know the business, but you own a dog, why are…