What is a Landing Page?

The other day, I was talking with a friend about what she needs to do with her website to start getting people to sign up for her emails. I started by asking her if she had a sign-up form and a landing page. She stopped, tilted her head a bit…

How to Double The Size of Your Email List in 3 Months, Part 1

This probably goes without saying. Whether you’re brand new to email marketing or have been at it for years, you should always be looking for opportunities to grow your email list. It makes sense, right? Bigger email lists mean bigger results for your business. More new customers. Increased sales. New…

Why Bigger Email Lists Are Better

Watch any episode of the classic television show Antiques Roadshow, and you’ll see the moment when a guest finds out how much their ‘junk’ is worth. You can see them hold the item much more carefully afterward. Your business’ email list is like treasure in your attic waiting to be…