Understanding the Power of Email Marketing Relationships

When we think of Fall, many of us think cooler weather, earlier sunsets, and apple picking. But for the majority of small business and nonprofits, this time is used to prepare for and launch into the race towards year-end goals. Timing is everything, which is why it is important to…

5 Tips for Your Next Email Blast

Getting ready to send your next email blast and wondering what you can do to improve your results? This post was written for you. Here are five simple tips for your next email blast, or eblast. 1. Don’t think of it as an email blast If you’re just “blasting” out…

What is CASL?

CASL is short for the Canadian Anti-Spam Legislation that went into effect on July 1, 2014. The law currently remains in effect with no changes. July 1, 2017 marked the end of the “three-year transitional period” and you must obtain permission for all addresses you are mailing to regardless of how…