What is Email Segmentation?

“Get 50% off on Fish Food.” If you own fish, that message in your inbox will be a pleasant surprise. But if you don’t, you’re most likely to delete that email before you even open it. What happened there? You know the business, but you own a dog, why are…

6 Reasons Why Personalization Makes Your Marketing Better

Dale Carnegie once said that “a person’s name is to that person the sweetest and most important sound in any language.” This is the same reason why you see companies and brands address you by your first name in their promotional emails. Personalization can be a powerful tool when used…