The CCPA: What You Need to Know and How Constant Contact Helps You Comply

The CCPA, which  is short for the California Consumer Privacy Act, is a law designed to enhance privacy rights for consumers in California and to encourage transparency regarding how businesses collect and use personal information. Businesses subject to the CCPA are expected to be in compliance with the law by…

Drive More Traffic to Your Sales Page

As a small business entrepreneur, your main goal is likely to sell more of your products and services. So where does your website traffic fit into that? Well, simply put, every visitor to your site is an opportunity for a sale. And without traffic to your website, you’ll miss out…

[Infographic] December 2019 Marketing and Holiday Planning

December is here and it’s one of the busiest months for small businesses! It can be a bit overwhelming to juggle your online marketing alongside your personal gatherings during the holiday season, but you’ve got this and you’ve got us! So let’s finish 2019 strong. If you don’t already have…

Online Customer Service Tips You Need to Know

Whether you’re shifting or just beginning to take your business online or just expanding your website, prioritizing customer service is a must. In fact, 54% of consumers reported that they base their decisions on a business’s customer service. On top of that, 92% of consumers say they’ll switch to another…

How Should Small Businesses Measure Cybersecurity?

How do you know if your business is safe and secure online? Measuring how effective your cybersecurity is can be tricky for small businesses. Cybersecurity firms make use of complex key performance indicators (KPIs) to measure how effective their security tactics are, but building these systems is generally beyond the…

How to Take Your Brick and Mortar Store Online

Getting customers to visit your brick and mortar store can be difficult — especially since 8 in 10 Americans are now shopping online. In fact, 51% of Americans report that they’ve made purchases with their cell phone recently. So what does this mean for the future of your brick and…

How to Keep Marketing Content Secure

Marketing content is a favorite target of hackers since it generally exists across a variety of different systems, and is public-facing. In addition, the data that exists in your online marketing platform is very valuable, whether it’s the personal information of your customers or marketing materials that represent a serious…