How to Find and Define Your Niche Market

“A lot of times, people don’t know what they want until you show it to them.” – Steve Jobs I’ve always considered this to be a brilliant quote, but because it came from Jobs, I framed it in terms of the big, mass-market product categories where he was such an…

[Infographic] Which Presidential Candidate is Winning in the Inbox?

It’s election season. Which means political-fueled fighting over the dinner table, people taking selfies wearing “I voted” stickers, and candidates vying for the highest position in the nation. While each candidate uses a variety of marketing tactics — including television appearances, advertisements, and well-planned debates — email marketing continues to…