5 Lessons from This Year’s Top Small Businesses

Happy National Small Business Week! Every year, the United States celebrates a week dedicated to appreciating small businesses. This year, National Small Business Week falls on May 5th – 11th, 2019. In addition to celebrating all small businesses, the Small Business Association (SBA) recognizes select, outstanding entrepreneurs and small business…

10 Best Practices when Interacting with Customers

You already know you’re dedicated to your brand, but how do you get customers to feel the same way? It starts with building positive experiences. Each time you interact with a customer or client, you want to establish a connection and build a meaningful relationship. This can be done in…

How to Make Sure You Have a Strong Brand Identity

Having a strong brand is one of the most important ways you can help ensure that your business is successful. And one of the best ways to strengthen your brand is by keeping your brand messaging consistent. Companies that have consistent brand representation typically see an increase in revenue of…

How to Manage Your Personal and Business Online Appearance

Most small business owners understand how social media marketing can benefit their business–or at least why it’s important to be on social media. After all, most of your customers are already there, along with your competitors. So, if your business doesn’t have a social media presence, you not only miss opportunities to…

How To Deal With Bad Online Reviews

Before someone buys something, goes to a store, or books a reservation, it’s likely they’re going to search for the business online. In fact, nearly 95 percent of shoppers read online reviews before making a purchase. Why you should care about what people say The words a customer leaves in…

How to Handle Difficult Clients and Customers

Difficult clients can not only rattle you in the moment, but also cause long term stress and strain on your business. Long-term stress can cause you and your employees to experience a variety of symptoms, such as: Anxiety Depression Sleep problems Headaches These symptoms can all translate into business downfalls,…

Being Your Brand Ambassador: 101

Large businesses spend millions – even billions – to get their brand out into the world. Companies like Nike, Apple, Amazon and Proctor & Gamble spend a significant amount of money on television and print ads, or work with social media marketing and influencers. Companies are trying to increase the…