How Should Small Businesses Measure Cybersecurity?

How do you know if your business is safe and secure online? Measuring how effective your cybersecurity is can be tricky for small businesses. Cybersecurity firms make use of complex key performance indicators (KPIs) to measure how effective their security tactics are, but building these systems is generally beyond the…

How to Take Your Brick and Mortar Store Online

Getting customers to visit your brick and mortar store can be difficult — especially since 8 in 10 Americans are now shopping online. In fact, 51% of Americans report that they’ve made purchases with their cell phone recently. So what does this mean for the future of your brick and…

A Small Business Guide: Credit Card Payments

Running a small business can be tough. But if you’re not accepting credit cards, you could be putting yourself at an immediate disadvantage. According to Barclays, 32% of people would consider walking away from a purchase if they could not pay with a credit card, and 43% of customers say…

What is a Landing Page?

The other day, I was talking with a friend about what she needs to do with her website to start getting people to sign up for her emails. I started by asking her if she had a sign-up form and a landing page. She stopped, tilted her head a bit…

Early Budgets: Tips From Major Businesses

Looking at Amazon’s behemoth status and involvement in myriad industries, it can be hard to imagine the company started as a small business operating out of a garage that exclusively sold books online. Since Jeff Bezos launched the company in 1994, he’s grown Amazon to hit a $1 trillion valuation.…

Funding Your Business: Investors

Whether you’re trying to open a new small business or have been a business owner for years, a common factor in success is money. Investors can be a good source of financing for your business. Regardless of the stage your business is in, an investor can help you with your…