What is a Landing Page?

The other day, I was talking with a friend about what she needs to do with her website to start getting people to sign up for her emails. I started by asking her if she had a sign-up form and a landing page. She stopped, tilted her head a bit…

How to Make the Most of Year-End Donors

The end of the year is prime time for nonprofits. Thirty percent of all online giving happens in December, with 10 percent of the money annually donated online coming in during the last three days of the year. Considering all of the time, effort, and money you will put into…