[Guide] What is Nonprofit Marketing?

I recently got a call from the new part-time marketing manager of a community arts center. She told me she was willing to learn how to manage their email marketing program but was concerned that there was more that she should be doing. “We send out emails and have a…

5 Things To Avoid in 2020 From Looking at Online Marketing in 2019

As we approach the end of 2019, the marketing press is full of stories about how we can make marketing more effective in 2020. In most cases, these articles are full of oft-repeated advice: the importance of email marketing, why SEO is important for your business, and how to store…

How to Promote Your Website When You Have No Time

When you’re the one doing everything for your business, it’s easy for marketing to fall by the wayside. We get it — you’re busy worrying about the day-to-day and putting out fires, but to stay in business, you need more customers. That’s where your website comes in. While you’re busy…