Tips for Building a Solid Content Marketing Strategy

Content marketing is a fun and creative way to attract new customers to your business. Just know — it doesn’t have to be complicated to get the desired results. Check out these tips for building a solid, simple, content marketing strategy that doesn’t involve any guess work. What is content…

How to Measure ROI From Content Marketing

If you’re reading this, you probably have already realized that there is value in content marketing. But now, like many other businesses joining the content marketing movement, you need to know how to tell if your content is working. We tell you to create valuable content, be consistent, and put…

How to Develop a Content Marketing Plan

What is a content marketing plan and why do you need one? Your content marketing strategy decides what content you should create for your audience. Your content marketing plan is what you’re going to do with that content. Once you have your content marketing strategy in place, it’s time to…

How to Use Google ‘Near Me’ Searches to Your Advantage

I love potatoes. They are the top food in my diet. I like them baked, fried, scalloped, you name it. But most of all, I like them mashed. I can’t count the times my boyfriend has asked me what I want for dinner and I’ve simply responded, “mashed potatoes.” Sure,…

Organic vs. Paid Search: What’s the Difference?

My colleague Marian used to own a small IT repair and services business in the Northern Colorado area. When people went searching for IT repairs and related services in the area she served, she wanted her business to show up in those search results. She used a combination of paid…

7 Must-Haves for Your Restaurant Website

In today’s world, if your business isn’t online, you’re missing out on a huge number of potential customers. This is true for any business, but especially so for restaurants. With 57 percent of guests researching restaurants online before they go, you don’t just need a website – you need a…

Why Your Customers Expect You to Have a Website

When people are looking for a product or service, they turn to online search. They may search based on keywords, or they’ll search specifically for your business name. The truth of the matter is, your audience is going to judge you based on the results of that search. They want…

5 Tips to Outsmarting Your Competition through Google Ads

My oh my, how marketing has changed. It’s crazy busy these days to get the message out there using digital marketing. You’re writing blogs, managing social media channels, using email marketing… and then there’s also PPC (pay-per-click advertising). When do you sleep or just enjoy life? “Pay-per-click” is a form…

Don’t Put All Your Marketing Eggs in One Basket

Do you remember the day that Facebook and Instagram went down? #facebookdown and #instamageddon were actual hashtags, and they were trending for days. As a biz coach who focuses primarily on marketing, I received dozens of emails, texts, and direct messages – each one full of distress: “My posts aren’t…