Why Your Customers Expect You to Have a Website

When people are looking for a product or service, they turn to online search. They may search based on keywords, or they’ll search specifically for your business name. The truth of the matter is, your audience is going to judge you based on the results of that search. They want…

5 Tips to Outsmarting Your Competition through Google Ads

My oh my, how marketing has changed. It’s crazy busy these days to get the message out there using digital marketing. You’re writing blogs, managing social media channels, using email marketing… and then there’s also PPC (pay-per-click advertising). When do you sleep or just enjoy life? “Pay-per-click” is a form…

Don’t Put All Your Marketing Eggs in One Basket

Do you remember the day that Facebook and Instagram went down? #facebookdown and #instamageddon were actual hashtags, and they were trending for days. As a biz coach who focuses primarily on marketing, I received dozens of emails, texts, and direct messages – each one full of distress: “My posts aren’t…

Are Google Ads worth it?

You’ve spent time, money, and other resources into setting up a website for your business. It looks great and you’re excited about having a place for people to learn more about your business. But now that it’s set up, how do you get people to visit your website? Sure, you…

Does Google Ads Work for Small Businesses?

If you’ve been exploring online or social media advertising options for your business, chances are you have run across the mention of “Google Adwords” or “Google Ads.” Google Ads is a form of search advertising, and if it didn’t catch your attention during your initial research, maybe it should have.…

Small Business Online Marketing Strategies

The internet has changed the way we do business. Today, small businesses have the opportunity to make it big with the help of the right marketing tools and strategies. If you’re a small business that’s just getting started or one that considers online marketing a huge expense or a technical…