Online Customer Service Tips You Need to Know

Whether you’re shifting or just beginning to take your business online or just expanding your website, prioritizing customer service is a must. In fact, 54% of consumers reported that they base their decisions on a business’s customer service. On top of that, 92% of consumers say they’ll switch to another…

What is a Landing Page?

The other day, I was talking with a friend about what she needs to do with her website to start getting people to sign up for her emails. I started by asking her if she had a sign-up form and a landing page. She stopped, tilted her head a bit…

6 Easy Ways to Reach New Customers

As a small business, you don’t have a huge marketing budget. And traditional marketing tactics — like print marketing, TV and radio ads, and direct mail — can add up quickly. How can you reach new customers without breaking the bank?  With newer online marketing channels, small businesses have never had more…