Online Customer Service Tips You Need to Know

Whether you’re shifting or just beginning to take your business online or just expanding your website, prioritizing customer service is a must. In fact, 54% of consumers reported that they base their decisions on a business’s customer service. On top of that, 92% of consumers say they’ll switch to another…

What is a Landing Page?

The other day, I was talking with a friend about what she needs to do with her website to start getting people to sign up for her emails. I started by asking her if she had a sign-up form and a landing page. She stopped, tilted her head a bit…

4 Keys to Showing Your Customers Some Love This Valentine’s Day

It’s that time of year again! Love is in the air and people everywhere anxiously await hearing those three magic little words…you’ve got mail. Well, maybe not those three words exactly, but Valentine’s Day reminds all of us that it wouldn’t hurt to focus on our relationships and express our…

6 Easy Ways to Reach New Customers

As a small business, you don’t have a huge marketing budget. And traditional marketing tactics — like print marketing, TV and radio ads, and direct mail — can add up quickly. How can you reach new customers without breaking the bank?  With newer online marketing channels, small businesses have never had more…