6 Easy Ways to Reach New Customers

As a small business, you don’t have a huge marketing budget. And traditional marketing tactics — like print marketing, TV and radio ads, and direct mail — can add up quickly. How can you reach new customers without breaking the bank?  With newer online marketing channels, small businesses have never had more…

Why Repeat Business Is Not an Accident

Repeat business is one of the most effective ways to increase revenue. While many businesses spend the bulk of their time and budget on acquiring new customers, businesses that focus on repeat customers benefit from better retention, larger sales, and increased brand awareness. Keep in mind, repeat customers spend 67 percent more than…

How to Write a Meaningful Thank You Email for Donors

Saying thank you never goes out of style. It doesn’t matter if you’re a startup nonprofit running your first campaign or a historic charity — sending donors a thoughtful thank you message is one of the most important things your organization can do. Donors are more interested in receiving personalized…

[Video] The Importance of a Great Customer Experience

Marketing isn’t just about selling products or promoting your services. It’s about building and maintaining the relationships you need to be successful. These relationships start from the second someone finds your business — whether that’s in-person or online. Before you can think about marketing, you need to make sure you’re…