[Guide] Social Media Marketing for Nonprofits

Last December, my neighbor’s dog, Mario, went missing during a wicked Nor’easter. This would be frightening for any pet owner, but for Mario, weighing in at 3 1/2 pounds soaking wet, the chances of him surviving the frigid weather in a neighborhood surrounded by busy streets seemed especially grim.  There…

6 Ways to Promote Your New Facebook Page

You’ve set up a Facebook page for your business. Thats great! But now what?  How can you start to promote your new Facebook page and get your fans to start engaging with you? To start connecting with current and potential customers on your Facebook page, there are a few things…

When Is It Time to Hire an Influencer Marketing Agency?

Influencer marketing agencies can be a real asset to your business, delivering rapid customer engagement and expansion of your audience base. However, many companies are hesitant to enter into the world of influencer marketing, either by hiring an agency or by pursuing this strategy in-house. In some ways, this reticence…