Top 5 Social Media Marketing Tools

Have you ever baked a cake? It seems like it should be pretty easy to make a Pinterest worthy masterpiece. But, even if you have all the ingredients, you can’t just start baking without the right bowl, spatula, measuring cups, spoons, mixer, and many other tools that you need. Right?…

Paid Social Ad Options For Your Business

Have you ever heard the phrase, “You gotta pay to play?” No, I’m not asking about your trip to Vegas. Pay-to-play refers to paid social advertising options for businesses looking to improve their social media marketing results. With more and more brands turning to social media marketing, paid ads give…

15 Social Media Marketing Tips To Get You Started

Social media holds significant opportunities for businesses to market themselves, get noticed, and keep their brand top-of-mind. These highly dynamic social platforms have given brands and customers the chance to interact, engage, and do business. While most brands were quick to include social media in their marketing plans, many are…

What is Social Media Strategy?

A social media strategy is a detailed blueprint that answers the what, when, how, and why for all the content you post on your business’s social pages. Yes, social media strategy isn’t just about posting tweets and liking photos. There needs to be a well-thought-out plan behind what you’re posting,…

Free Photo Resources to Improve Your Social Media Posts

You know the saying, “you shouldn’t judge a book by it’s cover?” While it’s something we’ve all been taught since childhood, we humans are actually pretty terrible at it. In fact, did you know people typically form a first impression in a mere 50 milliseconds? For a small business owner,…