What is a Landing Page?

The other day, I was talking with a friend about what she needs to do with her website to start getting people to sign up for her emails. I started by asking her if she had a sign-up form and a landing page. She stopped, tilted her head a bit…

How to Use Instagram Ads to Drive Results

If you’ve made it to this page, you’ve probably heard of Instagram, right? No surprise there: A half a billion people worldwide access the platform on a daily basis.  And, of all internet users — literally everyone connected to the internet — more than 37% of us will check Instagram…