How to Measure Social Media Performance

If you’re anything like I used to be, you started your business and immediately jumped on the social media marketing bandwagon — without any idea about what to do, how to do it, or how to tell if it was even working.  When it comes to my business, I always…

What is a Landing Page?

The other day, I was talking with a friend about what she needs to do with her website to start getting people to sign up for her emails. I started by asking her if she had a sign-up form and a landing page. She stopped, tilted her head a bit…

Understanding YouTube Analytics

You’ve started using YouTube to upload and share videos for your business or organization. Now you’re wondering who is actually watching your videos and how they can get more views and better engagement. That’s where using YouTube Analytics comes in. Building a bustling YouTube channel requires you to understand who…