How to Measure Social Media Performance

If you’re anything like I used to be, you started your business and immediately jumped on the social media marketing bandwagon — without any idea about what to do, how to do it, or how to tell if it was even working.  When it comes to my business, I always…

What is a Landing Page?

The other day, I was talking with a friend about what she needs to do with her website to start getting people to sign up for her emails. I started by asking her if she had a sign-up form and a landing page. She stopped, tilted her head a bit…

10 Things to Do When Getting Started on Twitter

Whether it’s the anxiety of not knowing what to do or the fear of possibly looking dumb — it’s easy to put off signing up for Facebook, Twitter, or Pinterest until tomorrow … or next week … or next month… Getting started on Twitter doesn’t need to be scary. Follow…