How to Design and Build a School or University Website

I’m a huge advocate of taking a “strategy-first” approach before investing in the actual development of a school or university website. Unfortunately, most school websites start off as an information dump and eventually grow like an unplanned community with no flow or message for prospective enrollments.  My school marketing agency,…

How to Make a Mobile-Responsive Website

Over the course of the last decade, people all over the globe have begun to use mobile devices to access the internet. The traditional desktop computer, while still relevant, is no longer the primary device used to browse the web. This means that you need to make sure you have…

Mobile-Friendly vs Mobile-Responsive

According to global market share data, mobile browsing now surpasses desktop browsing as the major form of “being online.” In fact, when including tablets under the mobile device category, this tips the scale to about 55% mobile (versus 45% desktop) browsing for all web traffic. What does this mind-boggling statistic…