Repeat business, new customers, and referrals don’t happen on their own.

It starts with a great experience — the type of experience that makes people say WOW and want to tell their friends about you.

But then you need to build on that experience so that you’re not only staying in touch with your existing customers, but also reaching new people in the process.

That’s where marketing comes in.

You know customers have expectations for your business, and you work hard to fulfill those expectations on a daily basis.

And just like consistency allows you to stand out from your competitors, it will also be critical when it comes to planning your marketing efforts.

In the fourth video of our Be a Marketer video series, we look at how Chelcie and Andrew Martin of Honey Pot Orchards in Stow, Massachusetts use a consistent email sending schedule to keep their customers up-to-date.

Having trouble viewing the video? Watch it here.

Want more tips to help you be a marketer? Visit the Constant YouTube Channel to watch the whole series.