4 Places to Find Inspiration for Content (When You Don’t Know Where to Look)

You’re sitting in front of your computer, hands ready to go on the keyboard, and then you freeze.

You know you need to write something to engage your readers, whether it’s on your website, your blog, or a post on your Facebook Page but you have absolutely no idea where to begin.

It’s okay. We all have those moments.

So where can you go for inspiration? Here are four ideas to get you started!

1. Look to others in your industry

One of the best ways to find inspiration is to look at what others in your industry are talking about. Can you offer a different viewpoint or advice on a topic?

You may also want to interview other experts in your industry. Let’s say you’re a social media consultant and you’re attending a conference. Ask the speakers for a quote for your blog or website after the presentation. Most likely they’ll love to be featured and you’ll look good by association.

Try it. Soon others may start asking YOU to be featured in their content!

2. Interview one of your customers

Ask one of your own customers if they want to be featured in one of your posts. This could be a loyal customer or even a new customer. Write about their business challenges and how they’ve overcome them. Customer stories are an engaging way to create more visibility for both your business and theirs. Ask them to share the story with their own network as well.

3. Ask your own employees for topic ideas

Create a simple system to gather topic ideas from those who know your business best … your own employees. If you have a store, place a fishbowl somewhere with some blank forms and have your employees submit ideas. If you are on online business, create a private link somewhere online or through an email for employees to submit ideas online. You could even make this fun and create a contest for others to vote on a few of the ideas. Engage your employees while creating great content ideas.

4. Go Social!

Facebook: Search Facebook for groups or Pages relevant to your business. “Like” these Pages or join these groups. You’ll begin to see their posts in your newsfeed. If you see something interesting, hit the “Share” button below the post, add your own commentary, and then share it on your own Facebook business Page!

LinkedIn: Similar to Facebook, you can join various groups on LinkedIn and watch the various conversations going on. You may see someone there you want to connect with and interview, find an interesting article you want to link to, and/or get ideas from questions people are asking.

Twitter: Twitter is also a great place to get ideas. People use Twitter for linking to quick content, articles, and news. Follow those in your industry and watch what they post for ideas. You can even search for people asking questions related to your business. Let those questions fuel the content you create.

Go find some inspiration

There is a lot of information online so read and monitor to find inspiration for your own content ideas. So, go for it and let the ideas come streaming in.

Where do you find content ideas when you feel stuck? Let us know below!

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