Content marketing is THE hot topic right now. In fact, it’s smoking hot. Though many would have said “don’t waste your time” a few years ago, it is now the main focus for a majority of marketing professionals today.
Content marketing is a marketing technique that allows you to create and distribute relevant and useful information to your target audience. By utilizing content marketing, you have the ability to show your knowledge, as well as continue to stay top-of-mind in your industry.
As a marketing consultant, you’re always running around trying to find relevant content for your clients. This means that although content marketing sounds like a great idea, it seems like it will take up too much of your time. So, how do you save time without decreasing the quality of your work?
Use your blog
Your blog is a great place to begin your content marketing journey. Here you’ll find content that you’ve already created that has your target audience in mind. Your blog content can be used on all social channels, in your email marketing, and on your website.
To save even more time, you can take sections of a blog post and repurpose them. This allows you to use one blog multiple times in multiple ways! Content marketing is a great way to get information to your current and prospective clients and by repurposing the content you already have, you’ll save time.
Advertise without advertising
Marketing is only marketing if it at some point refers to your product or service, right? Wrong! Content marketing is thought leadership. If you tell your prospective clients that you’re fantastic at marketing, it will go in one ear and out the other…but, if you show them your knowledge, they will believe you. They’ll see you as a great marketer because they’ll KNOW that you know your stuff.
Use a compelling call to action
Now that you’ve demonstrated your expertise, you’ll want to make sure your readers take action. Your call to action could be anything from “join my mailing list,” “find more information like this on my blog” to a registration link for your next webinar on the topic. Content marketing is called “marketing” for a reason. Make sure you are giving your readers an opportunity to continue engaging with you.
Use social media for content ideas
There are two main issues Marketing Consultants face when beginning to utilize content marketing. One is what we talked about before…time! The other is the content itself. What do you write about? What is your audience interested in? There are two things you must remember:
1. You are the expert…talk about what you know.
You are an expert in your field otherwise you would not be consulting others! This means that there are a lot of things that you know that your clients and potential clients are dying to know. Talk about these topics …they’ll listen.
2. Use your social media channels to find out what your audience is interested in.
Social media is a great place to talk to your audience…that’s why they call it social, right? Why not create a fill-in-the-blank question about their biggest challenges? This will allow you to get to know your audience and what kind of information they are really looking for. From there, you can create a piece of content surrounding their challenges and then share pieces of it on your social media channels and within your email newsletters.
Content marketing is a hot topic for a reason
It’s a hot topic because it works. People have been exposed to advertising for so long that they now recognize it and ignore it. Content marketing gives you the opportunity to talk about what you know, show your clients and potential clients why they should be utilizing your expertise, and is yet another place to use the perfect call to action.
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