How to Make the Most of Year-End Donors

The end of the year is prime time for nonprofits. Thirty percent of all online giving happens in December, with 10 percent of the money annually donated online coming in during the last three days of the year. Considering all of the time, effort, and money you will put into…

What is Email Deliverability?

So much effort goes into crafting the perfect email for your customers. Think of the hours spent drafting relevant content, creating attractive images, checking all your links or promo codes work, and even running multiple A/B tests to make sure your email is effective. If you check your campaign metrics…

6 Ways to Increase Communication Within Your Small Business

We all know communication is an important element to a successful business. But is the way you communicate with your employees working? In a 2016 survey by Digital Workplace Communications, 48% of respondents felt their employers needed to rethink digital communication. Whether you’re sending out emails, instant messaging, or using…