If you’re using a Facebook Profile to market your small business, you’ve probably been told at least once that it’s important to convert your Facebook Profile to a Facebook Page.

You’ve probably also heard about the benefits that come with switching from a Facebook Profile to a Facebook Page.

Still, you may have some concerns…

One of the biggest concerns is losing all the friends you’ve worked so hard to bring to your profile.

But here’s some good news

Facebook lets you bring your friends with you! They’ll even convert them into fans, which is really what they are — your biggest fans.

“What about the photos, videos, and other content I’ve shared on Facebook?”

Facebook also gives you the option to download all of the content you’ve shared on Facebook (photos, videos, etc.), along with data from 70 different categories.

Facebook will compile your data and send you a link to it via the primary email address on your account. They’ll also transfer your profile photo and Facebook username to your new Facebook Page.

To download your profile’s content:

  • Click the drop-down arrow on the top right and select “Settings.”
  • Then, go to the “General” tab in your settings and click on the “Download a Copy of your Facebook data” link at the bottom.
  • Click the “Start My Archive” button.
Convert your facebook profile to a page image

Feeling better about making the switch?

Here’s how to actually do it:

First, go to Create a Facebook Business Page Based on Your Profile.

Click Get Started and follow the on-screen instructions.Okay…maybe that wasn’t as simple as you had hoped.

Now what?

Once the process is finalized, take the time to look around your new Facebook Page. Depending on the type of page you created, there will be a ton of new information you can add and update.

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Make sure to double check your page photo and cover photo to make sure they accurately reflect your brand. You can also add milestones and optimize your page with details about your business in the “About” section of your Facebook Page.

Consider adding links to your other social media channels, as well as adding the Join My Mailing List Facebook App to your page to encourage your fans to sign up for your email list, as well.

When you’re ready, take a peek at your new Facebook Insights. It will be one of your most valuable tools as you start to grow your Facebook Page.

Celebrate your new Facebook Page by telling your audience all about it.

Post about it on Facebook, link to it from your website, or send an email to your list of contacts and invite them to connect.

You’ve taken an important step and now it’s time to take your page to the next level!

Converting your profile to a page will allow you to do more with your Facebook marketing. Constant Contact has the tools to help! Learn more about Constant Contact’s social media tools and features.