Strong and effective communication has always played a role in building your business, but with today’s online marketing tools, communication comes in many different forms.

Email is a great example of this. A recent survey of consumers found that 91 percent of people like to receive emails from the companies they do business with.

This means that businesses that take the extra step of growing an email database and following up with new and returning customers on an ongoing basis have a real advantage.

In the second video of our Be a Marketer video series, we look at how Chris Iousa, owner of Destaré martini bar and Chaibo coffee and tea house uses email to follow up with customers to keep them coming back.

Having trouble viewing the video? Watch it here. 

Want more tips to help you be a marketer? Visit the Constant YouTube Channel to watch the whole series.