As a small business, relationships are at the heart of everything you do.
You work hard to build customer relationships and to provide an experience that makes people want to come back again and again. It’s those loyal customers — the ones who know, like, and trust you — that help you grow by introducing your business to their friends, family members, and colleagues.
This customer-centric approach likely played a big role in getting you from your first week of business to your first year of business, and any other milestones that followed.
Building long-lasting customer relationships can take time, but there are also small things you can do to make a big impact on new and existing customers.
We call these your WOW! moments.
What is a WOW! moment?
You have the power to provide experiences that WOW your customers.
Unlike your larger competitors, you can empower your employees to do the “little” things that go above and beyond and create a memorable experience.
These moments, which may seem small when they happen, can make a lasting impact on your customers — helping you turn new customers into repeat customers and longtime customers into loyal ambassadors for your business.
What does a WOW! moment look like?
A WOW! moment can happen anywhere that people are interacting with your business — online or in person.
It doesn’t have to be something big but it should be memorable and unique to your business.
I recently experienced a WOW! moment when an employee at a newly opened shop noticed me looking through the window while I was out walking my dog, and invited us both in to look around. A simple act of kindness to my four-legged friend resulted in a new customer in their first week of business.
How do you WOW! your customers?
This month, we’re going to be talking a lot about the different ways small businesses can WOW! their customers and build relationships that last.
We want to hear from you!
How do you WOW! your customers? What are the small but impactful things you do to put a smile on your customer’s face?
We want to celebrate your success stories and help other businesses learn about the impact of a WOW! moment. We’ll be compiling our favorite tips and stories and will feature them later this month on the Constant Contact Blog.
Share your story!
We’re making it easy to share your WOW! moments. Just choose the way that’s easiest for you:
- Post your story in the comments below!
- Share your story on Facebook, Twitter, Instagram, or Google+ using the hashtag #CCWOW
- Email your story! Email firstname.lastname@example.org.
- Visit the Constant Contact Facebook Page, and share your story there. (Or comment on the post below.)
We can’t wait to hear your WOW! moments!