What Is eCommerce?
Ecommerce is when a business sells its products or services online. Because there is not a physical transaction taking place, but an electronic one, the entire dynamic changes. Everything from marketing to shipping confirmation emails need to be done online.
What are the benefits of eCommerce?
By selling your products online, you open up your business to many more sales opportunities than a brick and mortar store alone. You essentially have a business that is open for sales 24/7/365.
The fact is, most of your customers are probably online already. Online shopping has never been bigger, and if you’re not using ecommerce to sell your products, or using the internet to market your business, then you’re missing out.
When you have an ecommerce business, you can use email marketing to sync contacts automatically to your email marketing platform; trigger an email or series of emails to someone who opened, clicked on an email or a specific product in your email; find and nurture new customers on social; include coupons to drive sales; send a welcome email to a new customer; include a special offer; or ask for reviews.
How do you start with eCommerce?
If you want to get your business online, there are many tools available to help. By integrating an ecommerce platform into your operations, you can manage your website and sales from one application.
You can take it a step further and integrate your email marketing platform with your ecommerce platform for even more insight, and greater interaction, with your customers.
Learn how Constant Contact works across most ecommerce platforms to help your business capture customers, keep them engaged, and keep them coming back for more.
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