Did you know that 66 percent of online consumers made a purchase as a result of an email marketing message?

When someone signs up to receive your email communications, they do so with the expectation of receiving something valuable in return. If you don’t communicate clearly what that is, your audience may lose interest quickly.

The best way to set expectations for your audience is to use an email sign-up form. Make sure your audience understands the value of signing up, right from the start.

Watch the video below for more tips on how to set expectations and build long-lasting email marketing relationships:

(Can’t see the video? View it here.)

Want more email marketing tips? Head over to the Constant Contact YouTube channel!