First impressions matter — especially in the inbox.
If you’re still using a personal email account (like Gmail, Yahoo, or AOL) to send your email newsletter instead of a professional newsletter template, you’re missing out on key design features that make your newsletter easy to read and act on.
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Start with one of our professionally-designed mobile-friendly HTML email templates. Then, customize it with your content and the right colors and fonts, images, and links to your website and social media channels.
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In this guide, you’ll learn how to design an email newsletter and more, including:
- Email design best practices to get your email opened
- How to get your email newsletter read
- How to get readers to take action
- The seven essential elements of email design
Editor’s Note: This post was originally published in December 2015 and has been updated for relevancy and accuracy.