Email Design Best Practices: How to Design the Perfect Email Newsletter

First impressions matter — especially in the inbox.

If you’re still using a personal email account (like Gmail, Yahoo, or AOL) to send your email newsletter instead of a professional newsletter template, you’re missing out on key design features that make your newsletter easy to read and act on.

Email marketing services, like Constant Contact, give you easy-to-use tools to create mobile-responsive emails that perfectly match your business brand.

Want to try email marketing for your business? Sign up for your free 60-day Constant Contact trial here. 

Want to launch a new email marketing campaign?

Start with one of our professionally-designed mobile-friendly HTML email templates. Then, customize it with your content and the right colors and fonts, images, and links to your website and social media channels.

Email design best practices example

Want more confidence in your email campaign design?

This design guide will show you the email design best practices you need to quickly create emails that look great and deliver real results.

Download your copy of our new guide: How to Design the Perfect Email Newsletter. 

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In this guide, you’ll learn how to design an email newsletter and more, including: 

  • Email design best practices to get your email opened
  • How to get your email newsletter read
  • How to get readers to take action
  • The seven essential elements of email design

Check it out for yourself! Read our email newsletter design guide here. 

Editor’s Note: This post was originally published in December 2015 and has been updated for relevancy and accuracy.

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