Let’s face it, you are pressed for time.
And when you do find a few free moments to sit down and write an email, you need to get it right the first time around. You don’t have time to waste.
That’s where a little email Feng Shui comes in.
Ok, I know what you are thinking…”Isn’t Feng Shui the Chinese practice that people use to balance the energy of their homes?”
You are exactly right. But surprisingly, there are similarities between balancing the energy of your home and the energy of your email.
Next time you sit down to focus on your email marketing, go into the process mindful of all the necessary elements your email needs to inspire action. This will save you time in the long run.
Here are five Feng Shui elements that every successful email should have.
The water element — Ease
Harmonious and refreshing, the water element brings about a calming energy of ease and purity.
Incorporate the water element into your email to create content that’s easy to consume. Here’s how:
Always use simple, clear language that is active and engaging. Include plenty of white space within your email layout so that it feels open, airy, and inviting. Avoid using tiny fonts that people will have a hard time reading on their desktop or mobile device. And finally, include subheads so that readers can quickly scan through your emails.
Note: Most people already scan through emails so you might as well make it easy for them.
The metal element — Precision
Promoting clarity and lightness, the metal element exudes the qualities of sharpness, precision, and efficiency.
Keep your email marketing content precise and to the point. Your readers will thank you for it. Here’s how:
Go into the email-writing process with one clear message in mind that you want to convey. If you have more than one, consider breaking them up into future emails. You do not have to include the “kitchen sink” every time you write an email. Think of your emails as bite-sized pieces that are easy to digest and act upon.
If you were trying to capture the attention of an overly caffeinated child, you wouldn’t bore them with an exhaustive list of details would you? I am guessing your answer is no. Get to the point. The more precise your message is, the more influential it will be.
The fire element — Passion
Ignite passion and energy with the fire element to achieve recognition and inspire action.
The fire element is the most important element of them all. Why? Because inspiring your readers to do something after reading your email is your bottom line, right? Here’s how:
To infuse the fire element into your email, make sure you feature one call to action (CTA). Your CTA needs to be strong and active, starting with a verb that inspires action. Also, make sure you position your CTA so that it is visually prominent. You want your reader’s eye to be drawn to it. All content should latter up to the CTA and the reader should know exactly what you want them to do.
The earth element — Balance
A strong and harmonious earth element creates stability, inner balance, and nourishment.
Strike the perfect balance between images and text in your email. Here’s how:
Use a single-column email template. Not only is it mobile friendly, but it instantaneously creates the right balance. Include one main image accompanied by content that is focused on one message, as I mentioned above because this format is easy to consume. Content should also never mirror what your image shows. They should complement and enhance one another.
The wood element — Growth
Lush and healing, the wood element brings the energy of vibrant health, vitality, and growth.
Include links within your email to make content dynamic to encourage growth. Here’s how:
Link specific words or phrases within your email content to your social media channels and website. This is a great way to include other forms of engagement without taking the focus off the main CTA. You could also include social buttons at the bottom of your email too. These engagement elements will encourage people to become more intimately involved beyond the sale.
With this email Feng Shui guide on hand, you’ll start crafting emails that drive action in less time that will ultimately lead to email marketing success. It just takes being mindful of the elements that make an email successful.
Have you found your email Feng Shui? Tell me about it below.