Earlier today, we shared our email marketing plan template to help you identify key dates and opportunities for your business.
If you missed it, be sure to go back and print your free Email Marketing Plan Template here.
With some key dates and upcoming opportunities in mind, you’re ready to fill out your 2017 Email Marketing Calendar.
Tip: Want to see how to use this calendar for a successful 2017? Join us for a free workshop on January 12th: Plan Your Email Marketing in 15 Minutes or Less.
How can you use your email marketing calendar?
This calendar may look simple, but it’s essential to achieving your email marketing goals.
Next, look back at your Email Marketing Plan Template to review what you have going on for each month.
Throughout the year, you’re likely to send two types of messages:
- Time-based promotions
- Non-promotional emails
Time-based promotions contain time-sensitive information and encourage your subscribers to take a specific action, such as buying a discounted item, registering for a new class, or buying tickets to an upcoming show.
For time-based promotions, plan on sending a short three-part email series to get the word out. For example, if your shop is holding a promotion to drive jewelry sales for Valentine’s Day, your timeline might look like this:
- February 1st – Announcement of your Valentine’s Day sale.
- February 8th – Reminder of your sale and a product feature.
- February 13th – Last chance to take part in your Valentine’s Day sale!
Here’s how you could start filling in your calendar to plan for this promotion.
Your non-promotional emails will be less sales-driven and timely, and more focused on building relationships and providing value to your customers. Here, you might offer an educational video or a blog post with tips.
For example, your store might send an email with tips on how to clean and care for a new piece of jewelry.
Here’s what a non-promotional email might look like in your calendar:
Start filling in your email marketing calendar with some dates and ideas of your own.
Even if you’re not ready to fill in all 12 months, take a few minutes to plan out the next three months of your email marketing.
Remember, you don’t have to create an email marketing plan on your own.
We’ll show you how to do it during our virtual workshop: Plan Your Email Marketing in 15 Minutes. Join us on January 12th — we’ll send you a recording even if you can’ t make the session live.
We hope to see you there! In the meantime, get started filling out your calendar, and leave us a comment if you have any questions along the way.
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