28 Ideas for Your Holiday Email Marketing

Is email marketing part of your holiday marketing plans?

If you’ve never thought about sending anything more than an annual holiday letter out to your email contacts, now’s the time to rethink that plan.

When done right, email marketing can have a major impact on your holiday sales and end of year donations.

Not sure how to fit email into your holiday marketing plans?

We’ve got you covered!

Here are 28 email marketing examples of how email marketing can work for your small business or organization.

(Not a Constant Contact customer? Try us out for free! Sign up for your free 60-day trial.)

1. Holiday Announcement

Send a quick note to customers letting them know when new products arrive.

1 Holiday Announcement new product arrival email
Send an announcement as new, or seasonal, product arrives.

2. Black Friday Sale

Encourage people to shop small this Black Friday by promoting your holiday offers.

2 Black Friday sale email campaign
Online shopping for Black Friday is bigger than ever.

3. Early Bird Offer

Plan a special offer for “early bird” shoppers and promote it to your email list.

3 Early Bird Offer email
3 Kittens Needle Arts, Mendota Heights, Minnesota

4. Free Shipping

Drive orders on big shopping days like Black Friday and Cyber Monday by offering free shipping.

4 Free Shipping email campaign
Example of an email campaign featuring free shipping

5. Holiday Freebie

Encourage people to shop small during the holidays with a special holiday giveaway.

5 holiday freebie email campaign example
Example of a holiday freebie email campaign

6. Weekend Sale

Get involved in all of the big holiday shopping days by hosting a weekend-long holiday sale.

6 weekend sale email campaign example
Orange Cycle, Orlando, Florida

7. Holiday Invitation

Use email to promote your holiday events and in-store activities.

7 holiday invitation example
Wekiva Falls RV Resort, Wekiva Falls, Florida

8. Holiday Video

Celebrate the season with a special holiday video with you and your staff.

8 Davidson
Davidson & Company, LLP, Vancouver, British Columbia

9. Preview Sale

Encourage people to get their shopping done early by promoting a holiday preview sale.

9 preview sale email example
La Provence, Rockport, Massachusetts
(redesign of Constant Contact’s customer’s email campaign)

10. Price Point Discounts

Give options for people to save on their holiday shopping.

10 price point discounts example
Let your customers decided on how much they’ll save

11. #GivingTuesday Fundraiser

Use email to connect with supporters on #GivingTuesday, a celebrated global day of giving.

10 Gorilla
Gorilla Doctors, Baltimore, Maryland

12. Cyber Monday Promotion

Create a one-day-only offer to drive online sales for Cyber Monday.

12 cyber monday promotion email example
Bisque Imports, Belmont, North Carolina

13. Customer Appreciation

Show your appreciation this holiday season by rewarding loyal customers with a special discount.

14. Holiday Party Ideas

Show customers how you can make their lives easier during the holiday season.

14 holiday party ideas email example
Happy Wine, Miami, Florida

15. Local Event

The holidays are a great time to connect with people who live and work in your community. Plan a special event for local shoppers.

15 local event email example
Door County Coffee, Door County, Wisconsin

16. Gift Certificate

Send a special offer on gift certificates to loyal customers and encourage them to share it with a friend.

16 gift certificate special offer email example

17. Holiday Reminder

The holidays are a busy time for you and your customers. Be a helpful resource during the holidays by sending timely reminders.

17 holiday reminder email example
Octane Press, Austin, Texas

18. Holiday Services

What are the unique services your business offers during the holidays? Get the word out early with an email reminder.

Prezo
Prezo Grille & Bar, Milford, Massachusetts

19. Last-Minute Offer

Help your last-minute shoppers find the perfect gift with a special last-minute offer. (And don’t be afraid to have some fun!)

19 fun last minute offer email example
Boloco, Boston, Massachusetts

20. Daily Specials

Come up with a collection of daily or weekly specials that you can promote throughout the holiday season.

20 daily specials email example
Example of holiday-themed daily special email

21. Give Thanks

Tell customers what you and your staff are thankful for this holiday season.

21 thankful thanksgiving email example
Example of an email thanking customers

22. Winter Deals

Think about the products and services your customers can use after the holidays are over. Highlight these items in a seasonal email.

22 winter deals email example
Example of special deals for the winter, not just the holidays

23. Monthly Specials

Generate sales throughout the season by offering monthly specials to your loyal customers.

23 monthly specials email example
Boloco, Boston, Massachusetts

24. Limited Edition

Give email subscribers a sneak peek at your limited edition holiday items.

24 limited edition product email example
Example of an email that creates fear of missing out

25. Seasons Greetings

Even if the holidays aren’t an especially busy time for your company, you can still celebrate the season with your customers.

25 seasons greetings email example
It’s always a good idea to send out a holiday greeting card to your customers

26. Product Reviews

Help customers make the right choice this holiday season by sharing product reviews and testimonials.

26 fall product review email example
ByPaige, Houston, Texas

27. Holiday Photo Contest

Get your audience involved with a holiday photo contest. Promote the contest with email and share your favorites on social media.

27 holiday photo contest email example
Baltimore Humane Society, Baltimore, Maryland

28. Happy New Year!

Start the New Year off on the right foot by sending a message to your email audience. Show how you can help with their resolutions.

28 new year email example

Get started today!

Constant Contact’s email templates make it easy to get your email marketing done — fast. We have holiday email templates, customized for the big days like Black Friday, Small Business Saturday, Cyber Monday, and #GivingTuesday.

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Already using Constant Contact? Log in now to get started.

Templates

Editor’s Note: This post was updated for relevancy and accuracy on October 4, 2019. 

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