Is email marketing part of your holiday marketing plans?
If you’ve never thought about sending anything more than an annual holiday letter out to your email contacts, now’s the time to rethink that plan.
When done right, email marketing can have a major impact on your holiday sales and end of year donations.
Not sure how to fit email into your holiday marketing plans?
We’ve got you covered!
Here are 28 email marketing examples of how email marketing can work for your small business or organization.
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1. Holiday Announcement
Send a quick note to customers letting them know when new products arrive.
2. Black Friday Sale
Encourage people to shop small this Black Friday by promoting your holiday offers.
3. Early Bird Offer
Plan a special offer for “early bird” shoppers and promote it to your email list.
4. Free Shipping
Drive orders on big shopping days like Black Friday and Cyber Monday by offering free shipping.
5. Holiday Freebie
Encourage people to shop small during the holidays with a special holiday giveaway.
6. Weekend Sale
Get involved in all of the big holiday shopping days by hosting a weekend-long holiday sale.
7. Holiday Invitation
Use email to promote your holiday events and in-store activities.
8. Holiday Video
Celebrate the season with a special holiday video with you and your staff.
9. Preview Sale
Encourage people to get their shopping done early by promoting a holiday preview sale.
10. Price Point Discounts
Give options for people to save on their holiday shopping.
11. #GivingTuesday Fundraiser
Use email to connect with supporters on #GivingTuesday, a celebrated global day of giving.
12. Cyber Monday Promotion
Create a one-day-only offer to drive online sales for Cyber Monday.
13. Customer Appreciation
Show your appreciation this holiday season by rewarding loyal customers with a special discount.
14. Holiday Party Ideas
Show customers how you can make their lives easier during the holiday season.
15. Local Event
The holidays are a great time to connect with people who live and work in your community. Plan a special event for local shoppers.
16. Gift Certificate
Send a special offer on gift certificates to loyal customers and encourage them to share it with a friend.
17. Holiday Reminder
The holidays are a busy time for you and your customers. Be a helpful resource during the holidays by sending timely reminders.
18. Holiday Services
What are the unique services your business offers during the holidays? Get the word out early with an email reminder.
19. Last-Minute Offer
Help your last-minute shoppers find the perfect gift with a special last-minute offer. (And don’t be afraid to have some fun!)
20. Daily Specials
Come up with a collection of daily or weekly specials that you can promote throughout the holiday season.
21. Give Thanks
Tell customers what you and your staff are thankful for this holiday season.
22. Winter Deals
Think about the products and services your customers can use after the holidays are over. Highlight these items in a seasonal email.
23. Monthly Specials
Generate sales throughout the season by offering monthly specials to your loyal customers.
24. Limited Edition
Give email subscribers a sneak peek at your limited edition holiday items.
25. Seasons Greetings
Even if the holidays aren’t an especially busy time for your company, you can still celebrate the season with your customers.
26. Product Reviews
Help customers make the right choice this holiday season by sharing product reviews and testimonials.
27. Holiday Photo Contest
Get your audience involved with a holiday photo contest. Promote the contest with email and share your favorites on social media.
28. Happy New Year!
Start the New Year off on the right foot by sending a message to your email audience. Show how you can help with their resolutions.
Get started today!
Constant Contact’s email templates make it easy to get your email marketing done — fast. We have holiday email templates, customized for the big days like Black Friday, Small Business Saturday, Cyber Monday, and #GivingTuesday.
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Editor’s Note: This post was updated for relevancy and accuracy on October 4, 2019.