28 Ideas for Your Holiday Email Marketing

Is email marketing part of your holiday marketing plans?

If not, you could be missing out.

Here’s why:

Not sure how to fit email into your holiday marketing plans?

We’ve got you covered!

Here are 28 examples of how email marketing can work for your small business or organization.

(Not a Constant Contact customer? Try us out for free! Sign up for your free 60-day trial.)

1. Holiday Announcement

Send a quick note to customers letting them know when new products arrive.

1 Holiday Annoucement

Rose & Dove Specialty Gift Shop

North Andover, Massachusetts

Constant Contact customer since 2007

2. Black Friday Sale

Encourage people to shop small this Black Friday by promoting your holiday offers.

2 Black Friday

Mother Earth Pillows

Arnold, Missouri

Constant Contact customer since 2009

3. Early Bird Offer

Plan a special offer for “early bird” shoppers and promote it to your email list.

3 Early Bird Offer

3 Kittens Needle Arts

Mendota Heights, Minnesota

Constant Contact customer since 2009

4. Free Shipping

Drive orders on big shopping days like Black Friday and Cyber Monday by offering free shipping.

4 Free Shipping

Spoilt Rotten Beads

Haddenham, Ely, UK

Constant Contact customer since 2008

5. Holiday Freebie

Encourage people to shop small during the holidays with a special holiday giveaway.

5 Holiday Freebie

Liberty Jane Clothing

Dixon, California

Constant Contact customer since 2009

6. Weekend Sale

Get involved in all of the big holiday shopping days by hosting a weekend-long holiday sale.

6 Orange Cycle

Orange Cycle

Orlando, Florida

Constant Contact customer since 2005

7. Holiday Invitation

Use email to promote your holiday events and in-store activities.

7 Wekiva

Wekiva Falls RV Resort

Wekiva Falls, Florida

Constant Contact customer since 2012

8. Holiday Video

Celebrate the season with a special holiday video with you and your staff.

8 Davidson

Davidson & Company, LLP

Vancouver, British Columbia

Constant Contact customer since 2013

9. Preview Sale

Encourage people to get their shopping done early by promoting a holiday preview sale.

La Provence

La Provence

Rockport, Massachusetts

Constant Contact customer since 2004

10. Price Point Discounts

Give options for people to save on their holiday shopping.

9 No Rest

No Rest for Bridget

www.NoRestforBridget.com

Constant Contact customer since 2008

11. #GivingTuesday Fundraiser

Use email to connect with supporters on #GivingTuesday, a celebrated global day of giving.

10 Gorilla

Gorilla Doctors

Baltimore, Maryland

Constant Contact customer since 2010

12. Cyber Monday Promotion

Create a one-day-only offer to drive online sales for Cyber Monday.

Bisque Cyber Monday

Bisque Imports

Belmont, North Carolina

Constant Contact customer since 2003

13. Customer Appreciation

Show your appreciation this holiday season by rewarding loyal customers with a special discount.

Arlington Promotional

Arlington Promotional Products, LLC

Arlington, Virginia

Constant Contact customer since 2009

14. Holiday Party Ideas

Show customers how you can make their lives easier during the holiday season.

Happy Wine

Happy Wine

Miami, Florida

Constant Contact customer since 2010

15. Local Event

The holidays are a great time to connect with people who live and work in your community. Plan a special event for local shoppers.

Door County Event

Door County Coffee

Door County, Wisconsin

Constant Contact customer since 2011

16. Gift Certificate

Send a special offer on gift certificates to loyal customers and encourage them to share it with a friend.

Allegria Spa

Allegria Spa

Beaver Creek, Colorado

Constant Contact customer since 2011

17. Holiday Reminder

The holidays are a busy time for you and your customers. Be a helpful resource during the holidays by sending timely reminders.

Octane Press

Octane Press

Austin, Texas

Constant Contact customer since 2011

18. Holiday Services

What are the unique services your business offers during the holidays? Get the word out early with an email reminder.

Prezo

Prezo Grille & Bar

Milford, Massachusetts

Constant Contact customer since 2013

19. Last-Minute Offer

Help your last-minute shoppers find the perfect gift with a special last-minute offer. (And don’t be afraid to have some fun!)

Heyday Footwear

Heyday Footwear

Boston, Massachusetts

Constant Contact customer since 2010

20. Daily Specials

Come up with a collection of daily or weekly specials that you can promote throughout the holiday season.

Rejuvenate

Rejuvenate Therapeutic Massage

El Paso, Texas

Constant Contact customer since 2013

21. Give Thanks

Tell customers what you and your staff are thankful for this holiday season.

Gourmet Coffee

Gourmet Coffee Service

Van Nuys, California

Constant Contact customer since 2010

22. Winter Deals

Think about the products and services your customers can use after the holidays are over. Highlight these items in a seasonal email.

Awesome Merchandise

Awesome Merchandise

Leeds, United Kingdom

Constant Contact customer since 2007

23. Monthly Specials

Generate sales throughout the season by offering monthly specials to your loyal customers.

Boloco

Boloco

Boston, Massachusetts

Constant Contact customer since 2005

24. Limited Edition

Give email subscribers a sneak peek at your limited edition holiday items.

taza peppermint

Taza Chocolate

Somerville, Massachusetts

Constant Contact customer since 2006

25. Seasons Greetings

Even if the holidays aren’t an especially busy time for your company, you can still celebrate the season with your customers.

Fogged In

Fogged In Bookkeeping, Inc.

Nantucket, Massachusetts

Constant Contact customer since 2011

26. Product Reviews

Help customers make the right choice this holiday season by sharing product reviews and testimonials.

ByPaige

ByPaige

Houston, Texas

Constant Contact customer since 2007

27. Holiday Photo Contest

Get your audience involved with a holiday photo contest. Promote the contest with email and share your favorites on social media.

Baltimore Human_GivingTuesday

Baltimore Humane Society

Baltimore, Maryland

Constant Contact customer since 2011

28. Happy New Year!

Start the New Year off on the right foot by sending a message to your email audience. Show how you can help with their resolutions.

Seed Spot

Seed Spot

Phoenix, Arizona

Constant Contact customer since 2013

Get started today!

Constant Contact’s email templates make it easy to get your email marketing done — fast. We have holiday email templates, customized for the big days like Black Friday, Small Business Saturday, Cyber Monday, and #GivingTuesday.

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