Here at Constant Contact, we never miss a chance to celebrate the success of our customers.
Their success is not only an inspiration to us, but it’s also an opportunity to teach and inspire other business owners who are looking for new ways to do more business.
As we move into the New Year, we thought we would take a few moments to look back at a year filled with some incredible stories that offer valuable lessons we could all learn from.
1. What to say in your email newsletter
Coming up with content ideas is one of the biggest challenges small businesses face. But the reality is that coming up with great content for your email newsletter is really all about understanding what your readers need to hear you say.
What would you say to them if they were visiting your store or calling to ask a question? Focusing on answering your readers’ most important questions will be the easiest thing you can do to overcome your content setbacks.
Here are some great tips from Fluent City, a language school that uses Constant Contact to stay in touch with readers in New York, Boston, Philadelphia, and Washington D.C.
2. How to choose the right email template
The inbox has changed a lot in recent years. And as a result, many of the templates that you used two or three years ago may not be the best choices in today’s increasingly mobile world.
3. How to design mobile-friendly emails
In addition to choosing the right template, small businesses also need to think differently about how they design emails in the New Year.
This is something that Boloco, a Boston-based burrito restaurant and long-time Constant Contact customer knows well.
4. How to get people to sign up for your email list
Over the years, we’ve heard a ton of creative examples of how small businesses can attract new readers and grow their email list.
2013 was no different.
5. Why you should segment your email list
From a New Orleans retail store that uses segmentation to target both their in-store and online customers to a theater in Edinburgh, Scotland that uses segmentation to build relationships with long-term supporters — we’ve heard some great segmentation stories in 2013.
If you haven’t tried segmenting your email list just yet or are not sure it’s really worth the effort, these success stories can help.
6. How to use images to bring your emails to life
Using images in your email marketing is by no means a new idea, but 2013 was the year when small businesses really took things to a new level.
In years past, many business owners thought of images as just a way to make their emails visually appealing. This year, we saw small businesses thinking differently about how they use images to support their message and bring their emails to life.
7. How to keep your email content short
One of the things that successful small businesses have come to realize is that people consume content in different ways, based on the devices that they are using.
Just as the experience of reading an email on your computer is different from reading a newsletter on paper, the experience of reading an email on a tablet versus a smartphone will be different as well.
One of the best ways to create content that works well across all these different platforms is to keep your content, clear, concise, and to-the-point.
8. How to get those hard-to-reach contacts to open your emails
It’s never fun to see members of your audience not opening your emails. It’s even less fun when those contacts were engaged in the past, but have now stopped opening your emails.
This was a problem that Ruth Weening, catering manager for Basil Tree Catering was very familiar with. And that’s when she decided to get proactive about connecting with those hard-to-reach contacts.
9. How to get more people to act on your emails
The whole point of marketing your organization is to get your audience to take an action — purchase something, register for an event, read something, engage with your content, or form an opinion of you.
But if you’re putting too many steps between your readers or followers and your call to action, they might not follow through.
10. How to become a Constant Contact All Star
The Constant Contact All Star awards recognize our customers who excel at using Constant Contact’s tools to engage with their own customers and build great relationships.
We look for customers who get the kind of results that reflect their hard work and stand out from the more than 500,000 organizations internationally who use our services. Every year, the competition gets tougher as our best just keep getting better and better!
From a specialty clothes store that added more than 2,000 new email contacts in a single month to a camp for dogs that used email to stay connected with her growing audience throughout the year — we heard some amazing stories from our All Star customers in 2013.
Share your success!
Do you have a success story that you want to share? Let us know how email marketing has helped your business in 2013 in the comments below.
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